Booklife is a new undertaking by Publishers Weekly that provides content and services for self-publishing authors. I was asked to come up with a logo, design the website, and create a scheme for introducing site areas using illustrations and css animation. Working closely with the developers at Mediapolis, the site was built to be responsive and easy to navigate and use, while projecting a sense of helpfulness, friendliness, and authority.
Cover Stories was conceived by Maz Kessler of Catapult.org to bring attention to specific girls’ and women’s rights issues. These pastiches of women’s magazine covers, created with original photography and unsparing headlines, adopted a cheeky tone uncommon in feminist activism, with an aim to broaden the audience for these issues. Cover Stories has been widely shared (and continues to be) and has fostered important awareness and dialogue about child marriage, human trafficking, and exploitation of girls.
I was thrilled to have the opportunity to art direct and create these images.
ShopFunder is crowdfunding with a twist. Charities can raise money by creating a campaign on ShopFunder’s marketplace of goods where 30% of any purchase goes back to the cause. I was responsible for much of the site design, as well as promotional and social media graphics, HTML emails, and internal pieces.
Catapult is a crowdfunding platform for girls and women around the world. Asked to move toward a more sophisticated visual language for the brand, I’ve provided design services to them including Powerpoint presentations, website and social media banners, and other graphics.
Think/Able is a project of the Michael J. Fox Foundation which was working with Purpose to create a website and a host of related collateral. I was tasked with designing an HTML email, a postcard, and a number of printable items to be distributed as a PDF booklet.
ACLU sought to create a nimbler and more broad-based channel for funneling support into its campaigns and growing its audience. Working with Purpose, they decided to carve out an area of their existing site and build a brand around ACLU Action.
I was enlisted to come up with a fresh identity that tied back to the larger ACLU brand and to design pages that would have their own look and feel of urgency and vibrancy while living within the existing ACLU website.