Sonya Balchandani

Art Direction
Graphic Design
Branding & Identity

I’ve been a designer for 20+ years working on a variety of projects including identity and branding, marketing, websites and apps, social media, editorial and print, presentation decks, and illustration for corporate and nonprofit clients, individuals and organizations. The problem-solving aspect is what keeps me hooked: how to satisfy the goals of the project in a way that’s visually arresting, provides clarity in its message, and is customized to the client. Getting there requires active listening, interpretation, imagination, strong communication and collaboration skills, and an eye for detail.